Seeking Leaders for Global Change

World YWCA - Senior Strategic Communications Specialist

The World YWCA has an ambitious goal: to reach 100 million young women and girls transform power structures to end gender inequality by 2035. As Strategic Communications Specialist, you will articulate the brand and voice of the global movement. Your ability to create compelling communications will engage donors, partners and members, and help the global YWCA movement grow.

About The World YWCA

The World YWCA has an ambitious goal: to reach 100 million young women and girls transform power structures to end gender inequality by 2035.

Established in 1855, the World YWCA is the world’s oldest women’s movement. With member associations in 109 countries, it works to fulfil human rights and make gender equality a reality. The World YWCA a learning organization in which there is recognized mentorship across generations. Sixty percent of the members of the World Board are aged 30 and under.

The World YWCA mobilizes and connects millions of young women around transformational change, provides leadership opportunities. It also actively works to influence policies, regulations and social and community norms which prevent the realisation of rights and leadership potential of women, doing this by creating opportunities for young women advocates at global and regional policy-setting platforms such as the African Union, the Commission on the Status of Women and the Human Rights Council.

Through its member associations around the world, the World YWCA strives to provide safe, inclusive, non-judgmental and confidential spaces for women and girls to discuss issues such as Sexual and Reproductive Health and Rights, HIV, and violence.

The World YWCA has three strategic priorities:

  1. Strengthening young women’s and girls’ transformative leadership
  2. Realising human rights, in particular sexual and reproductive health and rights
  3. Growing a social movement for transformational change

About the Role

The senior strategic communications specialist will play a vital role articulating the voice of the World YWCA. She will work to strengthen the brand and translate the global strategy so that it is compelling and easy to understand for donors, members, and the global women’s rights community. She will work closely with the Lead for Partnerships and Resource Mobilization and be expected to work transversally across the office to develop communications. She will also work with the Young Women’s Engagement Team, creating compelling content that engages women in the global movement.

Duties and Responsibilities

This position will report to the Deputy General Secretary and will be responsible for the following:

  • Develops and drives an integrated global communications strategy, working with the leadership team of the organization.
  • Develops strategies and materials for donor and partner communications, including campaigns and donor and resource mobilisation support materials including digital materials and messages to donors and potential funders
  • Develops the overarching story for the World YWCA and creates compelling content across all communications channels.
  • Oversees the development and content of the website
  • Leads brand strengthening, and develops and manages the branding and communication guidelines for the World YWCA.
  • Manages and develops content for internal communications for movement building (e.g. quarterly communication to the member associations, the board communication to the movement).
  • Revitalise, rebrand and manage digital newsletter “Common Concern” for the movement and subscribers.
  • Works with the Young Women’s Engagement Team on communications for key advocacy events, including the “16 Days of Activism Against Gender-Based Violence”, and the “International Day of the Girl Child”, among others.
  • Develops talking points, scripts and other communications material, such as presentations, and blogs/op-eds for the General Secretary.
  • Establishes and strengthens media relationships and creates powerful and impactful stories and content for media.
  • Collaborates with external vendors such as graphic designers, photographers, and translators as needed.
  • Develops and implements a plan to measure and evaluate the effectiveness of our overall communications, including social media statistics.

Skills and Experience

  • Minimum of 5 years of experience in communications.
  • Strong writing and communication skills, with the ability to create powerful content for all channels.
  • Strong strategic and conceptual thinker.
  • Skilled coordinator and project manager.
  • Follows trends in social media and online campaigning.
  • Able to quickly build relationships and collaborate with diverse partners internally and externally.
  • Understands political and organizational dynamics.
  • Previous experience working in a multicultural context.
  • Experience with social media platforms, SEO and content management systems.
  • English native speaker (or equivalent) with other languages, especially French and Spanish, desirable.
  • Photography skills and experience using Adobe graphic and video suite a definite plus.
  • Young women under 30 and candidates from the global South are encouraged to apply.